We all know that guy strutting around the office with his over extensive job title that exaggerates more than he actually does. Regardless, my question is, who left the marketing team in charge of baptising themselves with their own unique job titles? As a matter of fact, that guy (or woman) needs to be sacked! Never mind the over pretentious guy. Have you heard of some of these embarrassing marketing job titles these people are making up?
Some of these job titles are straight up outrageous and cringe worthy. Don’t get me wrong, I’m all for individuality. But do we really need 7 different euphemisms to describe the same job? Check out the list below!
1. Social Media Influencer
Yes, there is actually people aspiring to work in these positions. Influencing what, I do not know. Surely, if you want to become a social media influencer you need to be really good at something first? There seems to be some big misconception around this job title. Skill-less and talent-less people are swarming in flocks to Instagram taking phoney pictures in front of cars they don’t own and buying followers with money they don’t have to impress people they don’t like. Just to get a discount from various businesses. Without a doubt, social media influencer is one of the most cringe worthy marketing job titles to date.
2. Social Media Guru
You’re a guru at what? Drafting up a status and clicking publish and hoping that it goes viral. The level of ego behind this job title is insane. It’s as if they’re levitating above the rest of us as if we don’t know how to tweet. Come on. Get down off your high horse. You’re a social media marketer.
3. Brand Warrior
A bold, terrifying and absolutely septic marketing job title. These are the people that come up with some of the worst brand names ever and then they have the courage to turn around and call themselves brand warriors. As if they were trained in a secret garden of monks or ancient ninjas from the temples of Coca-Cola or McDonalds.
4. Marketing Rock star
Do I really need to say anything?
5. Growth Hacker
Let me guess, you hack into growth? Oh, you don’t? Then why do you call yourself a growth hacker. Ah I get it now, you buy followers at a cheap price and then sell them onto other people for more. I must admit that’s really, really sad. And you do this for a living? To be honest, I’ve never met someone who’s called themselves a growth hacker but I figure that’s how the conversation would go down.
Well you have to hand it to the marketing teams. They created some of the worst job titles in history but you know what? They did it with some creativity. And who can fault them for that?
They may be horrible names but they’re different and that’s the most important thing in business. You want to be able to stand out.
Let us know what you think in the comments!